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Work
Results, not activity.
A selection of engagements from the last several years. Client names are kept private; the numbers are real.
Leadership development firm · B2B professional services
From referral-dependent to a predictable demand engine
The challenge
A respected firm selling $50K+ engagements to senior executives grew almost entirely through referrals. Pipeline was unpredictable, so forecasting and hiring were guesswork.
What I did
Clarified positioning for senior executive buyers, built an account-based demand program and a content strategy for long sales cycles, and coached the in-house marketing lead to run it independently.
The result
A demand engine that delivers qualified opportunities month after month without outside support.
“We're no longer dependent on referrals alone — we have a demand engine that runs consistently.”
10x
qualified leads in 12 months
$8M
new pipeline opportunities
Commercial roofing · $27M regional business
From marketing cost center to attributed revenue driver
The challenge
The team was busy — social, email, event sponsorships — but leadership couldn't say which channels produced leads, what acquisition cost, or how marketing fed pipeline.
What I did
Installed a marketing flywheel and a weekly scorecard tracking leads, pipeline velocity, conversion and acquisition cost; rebuilt content around buyer intent; set up quarterly strategy reviews.
The result
Full weekly visibility into ROI across every channel, and a marketing team that runs on the system.
“It's not just activity anymore — it's strategic growth.”
$250K
closed revenue in 8 months
$3M
pipeline generated
Founder-led executive education brand
A premium repositioning at a turning point
The challenge
A nationally recognized founder was weighing a high-volume SaaS model for the next chapter of the business.
What I did
Recommended an upstream, premium positioning instead, built the launch strategy for the new offer, and managed the wind-down of the legacy model.
The result
The premium model proved the right call.
2x
revenue in 12 months ($500K → $1M ARR)
More results
B2B SaaS education company
$8M → $12M ARR in 6 months
Led marketing as Interim Marketing Director: rebuilt lead nurturing, restructured the team, created KPIs where none existed.
AI retail marketplace
250+ retail partners onboarded in 6 months
Partner enablement, co-marketing and demand generation for an early-stage platform.
Physical therapy group
+60% lead volume in 90 days
Local SEO, patient acquisition funnel and referral program; expanded into 2 new markets.
Hospitality group, Shanghai
+20% revenue, Top-10 TripAdvisor
Integrated sales and digital marketing; featured by CNN for social storytelling.
Across engagements
Up to 300%
increase in inbound lead volume
25–40%
lower client acquisition cost
90 days
to turn junior marketers into strategic owners
The system behind the results
The same three tools, adapted to every company.
The Marketing Flywheel
Maps every activity to a revenue driver, from first touch to renewal, so marketing, sales and customer success pull in one direction.
The Brand Communication Playbook
Codifies positioning, voice and messaging so every channel and every person tells the same story.
The Marketing Scorecard
Weekly KPIs that show leadership exactly what marketing contributes to pipeline and revenue.